Hounds Town USA names Breken Randall VP of marketing as franchise expansion accelerates

Hounds Town USA has hired Breken Randall as vice president of marketing as the dog daycare and pet care franchise passes 100 locations and adds new markets in 2026. The move comes amid continued system growth, national recognition and fresh leadership investments aimed at supporting franchisees and pet parents.

Why it matters: - Hounds Town USA is adding senior marketing leadership as the franchise scales past 100 locations and pushes into more U.S. markets. - The hire is meant to support local store performance, franchisee resources and long-term system growth. - The appointment comes as pet ownership reaches 95 million U.S. households, expanding the customer base for pet care brands.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead national marketing strategy, with a focus on local store performance, franchise marketing support and systemwide growth. - The appointment comes after a milestone first half of 2026 for the brand. - Hounds Town reached its 100th location in April. - The brand now has more than 100 locations across 27 states. - Hounds Town opened five locations in the first half of 2026. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - Randall previously led marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive roles at True Religion and A|X Armani Exchange. - Hounds Town also added Courtney Allison as chief franchise officer and integrator in March. - Allison brings more than a decade of franchise leadership experience. - Allison is focused on franchisee support, cross-functional alignment and consistency across the system. - Hounds Town said the leadership hires are part of a broader investment in systems and infrastructure for franchise owners, team members and pet parents. - Founder Michael S. Gould launched Hounds Town in 2000 after serving as a former NYPD canine handler and Nassau County Police Department commanding officer. - The brand’s model centers on safe, interactive dog daycare and boarding built around a natural pack environment. - Hounds Town also offers spa services and, at select locations, Pet Taxi transportation. - The company says it has 25+ locations projected to open or be awarded in 2026. - More information is available at the company’s announcement and franchising opportunities.

Between the lines: - Randall’s hire signals that Hounds Town is treating marketing as a core growth lever, not just a support function. - The combination of franchise expansion, leadership changes and industry recognition suggests the brand is trying to professionalize while staying anchored to its dog-first identity. - Entrepreneur ranked Hounds Town No. 141 on its 2026 Franchise 500, up 32 spots from the prior year. - Entrepreneur also named Hounds Town one of five franchise brands benefiting from growth in pet care. - Inc. named Hounds Town to its 2026 Best Workplaces list.

What's next: - Hounds Town says it will continue expanding thoughtfully in the second half of 2026. - The company plans to keep investing in marketing and franchisee support. - Additional locations are in development. - Hounds Town is positioning itself to build on the momentum it established in early 2026.

The bottom line: - Hounds Town is using a marketing leadership upgrade, franchise support investment and continued unit growth to strengthen its national push while the pet care category remains a strong franchise draw.